Sunday, August 19, 2012

Facebook Restaurant

For the most part, India has no qualms about infringing on copyrights and stepping on trademarks. The vibrant pirated software market is one example. It's normal to go to a store and ask for "pirated" software, movies, and video games. It's its own genre.

The newly opened Facebook restaurant is another example. At this point you're probably asking yourself, what does FB have to do with dining? Is the food mostly blue in color? Is it mindless and shallow in nature? Is there a Like button on the plates? When you browse the menu, will you get sucked into staring at photo after photo of sizzlers and frankies for an hour? When you order french fries, will you unknowingly also be served a burger, milkshake, and other items you didn't opt into? When your bill reaches your table, will the amount immediately decrease by 50% (that one was for Jay)?

These are the kind of questions we wanted to answer on our trip to Facebook Restaurant.

The best thing about the restaurant was the decor. The lobby and main dining hall had FB profiles and widgets painted on them. The furniture was white and there were blue accents. The napkins had "Facebook Restaurant" printed on them. The front counter appropriately had a "Wall" with people's comments about the restaurant. They were clearly looking to milk the gimmick for all it's worth. And they did a pretty good job with that.

Not surprisingly, the food was mediocre at best. I will never go to Facebook restaurant again. But of course they got me into the place out of intrigue and curiosity. It's not a bad plan, but I expect the restaurant to be out of business within 6 months. Like its namesake, sizzle over steak is not a long-term viable business model.

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